GOB vs WooCommerceA free store with nothing to host or maintain.
WooCommerce is free software, but a real store also needs hosting, a theme, plugins and upkeep. GOB is an app: your store, payments and wallet are ready the moment you sign up.
GOB
WooCommerce
Side by side
GOB vs WooCommerce, feature by feature.
What each one costs, how you get paid and what’s included, in plain words.
| Feature | GOB |
WooCommerce |
|---|---|---|
| Cost to start | Nothing. No hosting, theme or plugins to buy. | The plugin is free. WooCommerce puts hosting at US$25–350 a month and paid extensions at US$29–299 a year each. |
| Setup | Download the app, name your store and add products. No code, no server. | Install WordPress on your hosting, then set up WooCommerce, a theme and plugins. |
| Naira payments | Card, bank transfer, USSD, GOB Wallet and pay on delivery, plus USD, GBP, EUR, CAD and GHS transfers. | Install and set up a gateway plugin such as Paystack or Flutterwave. |
| Payment fees | Wallet 1.5%, bank transfer about 2.5% (never more than ₦2,800), card about 4% (never more than ₦4,800), pay on delivery 0%. | No WooCommerce fee on sales; you pay your gateway’s rates. |
| Getting paid | Into your GOB wallet: wallet payments instantly, card payments on the gateway’s next settlement day. Withdraw any time. | Paid out by your gateway, on its schedule. |
| Updates, security and backups | Handled by GOB. | Your job, or your host’s: WordPress, your theme and every plugin need updating. |
| Running it from your phone | Everything, from products to payouts, in the GOB app. | The WooCommerce app covers orders and products; setup and plugins need the WordPress dashboard. |
| Bookings and appointments | Built in. Any product can take bookings: your own hours per weekday, job, hourly or per-person pricing, deposits or payment in person, slot capacity, buffers, your own questions, and confirmations and day-before reminders sent for you. One bookable service free, more with Premium. | Not in core. The official WooCommerce Bookings extension is US$249 a year. |
| Car, property and land listings | Built in. Car, property, land and equipment listings with the fields each one needs, a price with its period, negotiable and location, and a button that takes an enquiry, books an inspection or sells it outright. One listing free, more with Premium. | A listing is an ordinary product, so the fields for a car or a flat, and an enquiry form in place of checkout, usually need a plugin. |
| Abandoned cart recovery | Built in. Every store logs who filled in their details at checkout and left, and what was in the basket, inside the customer list. With Premium, GOB emails them an hour later and again a day later, in your store’s name, with the items, your own line and a coupon code if you attach one. | Not in core. AutomateWoo, which includes abandoned-cart emails, is US$159 a year. |
| AI assistant | GOBie drafts listings and store pages, reviews your sales and expenses, and pays bills by chat. 5 free AI requests per store a day. | None in core WooCommerce; AI tools come from separate plugins. |
| Staff | One staff member free per store, 3 more for ₦5,000. Roles, permissions and an activity log included. | WordPress users, with a built-in Shop Manager role. |
| Wallet and bills | GOB Wallet with your own account number, transfers, bill payments and withdrawals any time, day or night. | Not part of WooCommerce. |
| Custom domain | Connect a domain you own for free, or buy one in the app. | Bought and set up through your host or registrar. |
WooCommerce details are from woocommerce.com/pricing and the WooCommerce Marketplace, checked in September and October 2026. Plans and prices change, so check their site for the latest. GOB figures are our standard rates.
What GOB costs
Free to open. Every fee in the open.
No monthly bill. A small fee comes out of each completed sale, capped so big orders stay cheap, and pay on delivery costs nothing.
- GOB Wallet and PointsSettles the second the order confirms 1.5%
- Bank transfer1% transfer fee + GOB 1.5%. Never more than ₦2,800 a sale ~2.5%
- Card or instant transferCard processor fee + 1% transfer fee + GOB 1.5%. Never more than ₦4,800 a sale ~4%
- Pay on deliveryConfirm the cash in the app on delivery 0%
Work out your exact fee with the fee calculator.
Optional extras
- Premium plan4 photos and a video per product, more bookable services and listings, and cart-recovery emails₦5,000 a month
- Extra storeRun another brand from the same account₦10,000 each
- More staffAdd 3 more team members to a store₦5,000
- WithdrawalsTo any Nigerian bank, any time, from ₦100₦100–₦250
Real stores already selling on GOB
Why businesses choose GOB
Built for how Nigerian businesses actually sell.
Everything below comes with every free store. See all features.
Get paid in naira
Card, transfer, USSD, wallet and pay on delivery, built into every store.
GOBie AI
Listings, store pages and a review of your numbers, just by asking.
Run it from your phone
Products, orders, payouts and your team, all in the GOB app.
Your own domain
Connect a domain you own for free, or buy one in the app.
Payment links
Get paid for WhatsApp and Instagram orders with a link, no full checkout needed.
Verified sellers
Every seller is verified with NIN or BVN before opening a store, which protects you and your buyers.
Bookings
Sell your time as well as your stock, with your own hours, deposits and reminders.
Listings
Cars, property, land and equipment, with the fields each one needs and enquiries in the app.
Cart recovery
The shoppers who almost bought, logged with their basket and emailed back for you.
The software is. Running a store on it isn’t: WooCommerce’s own pricing page puts hosting at US$25–350 a month and extensions at US$29–299 a year each, plus your payment gateway’s fees. GOB has no hosting or software cost; you pay a small fee per sale.
No. GOB is an app: download it, set up your store, add products (GOBie can write the listing for you) and start selling. WooCommerce needs WordPress hosting, setup and ongoing updates that many owners hire help for.
GOB’s platform is maintained, patched and backed up centrally. A self-hosted WooCommerce store is only as secure as the updates you, or your host, keep up with across WordPress, the theme and every plugin.
Yes. Connect the domain you already own to your GOB store for free. GOB gives you the DNS records to add and verifies them for you.
Opening and running a GOB store is free, with no monthly fee. You pay a fee only on completed sales: 1.5% for wallet payments, about 2.5% for bank transfers (never more than ₦2,800), about 4% for cards (never more than ₦4,800) and nothing for pay on delivery. Optional extras: Premium at ₦5,000 a month for more photos and video, extra stores at ₦10,000 each and 3 more staff slots for ₦5,000.
Yes, both are built in. Any product can be a bookable service, with the hours you work on each weekday, pricing per job, per hour or per person, deposits or payment in person, and confirmations and day-before reminders sent for you. A listing is for selling one of a thing — a car, a flat, a plot of land, a generator — with the fields that kind needs and a button that takes an enquiry, books an inspection or sells it outright. Every store gets one bookable service and one listing free; Premium, at ₦5,000 a month, lifts both limits.
Yes. When a shopper fills in their details at checkout and leaves without ordering, GOB logs it in your customer list with their contact details and everything that was in the basket. This happens on every store, free, so the list is already there if you upgrade. With Premium, GOB sends the follow-up emails for you: one an hour after they drop off and another a day later, in your store’s name, showing the items they left, a line of your own and a coupon code if you attach one. The link brings their basket back exactly as it was.
A phone and a GOB account. Download the app, verify your identity with your NIN or BVN, create your store and add your products. Most people are selling within minutes.