GOB vs ShopifyA free Shopify alternative built for Nigeria.
Shopify is a powerful global platform, billed monthly in US dollars. GOB is free to open, takes naira payments out of the box, and keeps your store, wallet and payments in one app.
GOB
Shopify
Side by side
GOB vs Shopify, feature by feature.
What each one costs, how you get paid and what’s included, in plain words.
| Feature | GOB |
Shopify |
|---|---|---|
| Monthly cost | None. Your store is free to open and run; you pay a fee only when you make a sale. | Basic is US$27 a month, or US$19 a month billed yearly. Grow is US$72 (US$54 yearly). |
| Payment fees | Wallet 1.5%, bank transfer about 2.5% (never more than ₦2,800), card about 4% (never more than ₦4,800), pay on delivery 0%. | Shopify Payments isn’t available in Nigeria, so you pay your gateway’s fee (Paystack, for example) plus Shopify’s own 2% on Basic, 1% on Grow. |
| Ways customers pay | Card, bank transfer, USSD, GOB Wallet and pay on delivery, plus USD, GBP, EUR, CAD and GHS transfers. | Whatever your gateway supports, plus manual methods such as cash on delivery. |
| Getting paid | Wallet payments land instantly and card payments on the next working day, when the gateway settles them. Withdraw to any Nigerian bank from ₦100. | Paid out by your gateway, on its schedule. |
| Wallet and business account | GOB Wallet with your own account number, transfers, bill payments and withdrawals any time, day or night. | Shopify Balance, its business account, isn’t offered in Nigeria. |
| Staff | One staff member free per store, 3 more for ₦5,000. Roles, permissions and an activity log included. | None on Basic. Up to 5 on Grow and 15 on Advanced. |
| AI assistant | GOBie drafts listings and store pages, reviews your sales and expenses, and pays bills by chat. 5 free AI requests per store a day. | Sidekick, free on every plan, helps with store tasks, content and reports. |
| Bookings and appointments | Built in. Any product can take bookings: your own hours per weekday, job, hourly or per-person pricing, deposits or payment in person, slot capacity, buffers, your own questions, and confirmations and day-before reminders sent for you. One bookable service free, more with Premium. | Not part of Shopify itself; booking and appointment tools come from apps on the Shopify App Store. |
| Car, property and land listings | Built in. Car, property, land and equipment listings with the fields each one needs, a price with its period, negotiable and location, and a button that takes an enquiry, books an inspection or sells it outright. One listing free, more with Premium. | A listing is an ordinary product, so the fields for a car or a flat, and an enquiry form in place of checkout, usually need an app. |
| Abandoned cart recovery | Built in. Every store logs who filled in their details at checkout and left, and what was in the basket, inside the customer list. With Premium, GOB emails them an hour later and again a day later, in your store’s name, with the items, your own line and a coupon code if you attach one. | Built in on every plan: abandoned checkout emails can send automatically after a delay you choose, with a link back to the cart. |
| Custom domain | Connect a domain you own for free, or buy one in the app. | Buy a domain through Shopify or connect one you own. |
| Priced add-ons, like extra toppings | Built into every product. | Usually needs a third-party app. |
| Billed in | Naira. | US dollars. |
Shopify details are from shopify.com/ng/pricing and Shopify’s help, Sidekick and App Store pages, checked in September and October 2026. Plans and prices change, so check their site for the latest. GOB figures are our standard rates.
What GOB costs
Free to open. Every fee in the open.
No monthly bill. A small fee comes out of each completed sale, capped so big orders stay cheap, and pay on delivery costs nothing.
- GOB Wallet and PointsSettles the second the order confirms 1.5%
- Bank transfer1% transfer fee + GOB 1.5%. Never more than ₦2,800 a sale ~2.5%
- Card or instant transferCard processor fee + 1% transfer fee + GOB 1.5%. Never more than ₦4,800 a sale ~4%
- Pay on deliveryConfirm the cash in the app on delivery 0%
Work out your exact fee with the fee calculator.
Optional extras
- Premium plan4 photos and a video per product, more bookable services and listings, and cart-recovery emails₦5,000 a month
- Extra storeRun another brand from the same account₦10,000 each
- More staffAdd 3 more team members to a store₦5,000
- WithdrawalsTo any Nigerian bank, any time, from ₦100₦100–₦250
Real stores already selling on GOB
Why businesses choose GOB
Built for how Nigerian businesses actually sell.
Everything below comes with every free store. See all features.
Get paid in naira
Card, transfer, USSD, wallet and pay on delivery, built into every store.
GOBie AI
Listings, store pages and a review of your numbers, just by asking.
Run it from your phone
Products, orders, payouts and your team, all in the GOB app.
Your own domain
Connect a domain you own for free, or buy one in the app.
Payment links
Get paid for WhatsApp and Instagram orders with a link, no full checkout needed.
Verified sellers
Every seller is verified with NIN or BVN before opening a store, which protects you and your buyers.
Bookings
Sell your time as well as your stock, with your own hours, deposits and reminders.
Listings
Cars, property, land and equipment, with the fields each one needs and enquiries in the app.
Cart recovery
The shoppers who almost bought, logged with their basket and emailed back for you.
Yes, to open and run. GOB has no monthly subscription: you pay a small fee only on completed sales, and nothing on pay on delivery. Shopify’s Basic plan is US$27 a month (US$19 billed yearly), and in Nigeria you also pay a gateway fee plus Shopify’s 2% third-party transaction fee. GOB’s optional Premium plan (₦5,000 a month) adds more photos and video per product, bookings and listings beyond the first of each, and the abandoned-cart recovery emails.
Card, bank transfer, USSD, wallet and pay on delivery are built into every GOB store, with nothing to install, and every fee is published. On Shopify in Nigeria you connect a gateway such as Paystack, which charges its own fee, and Shopify adds 2% on Basic (1% on Grow, 0.6% on Advanced) for using a third-party provider.
Yes. GOBie drafts product listings, store copy and pages, and reviews your sales, expenses and top customers for any period you ask about. It also pays bills and sends money by chat. Chatting is free, and the AI writing and analysis tools include 5 free requests per store every day.
Yes. Open a free GOB store, add your products (GOBie can write each listing from a short description), then connect your domain to GOB. There’s no code to write.
Opening and running a GOB store is free, with no monthly fee. You pay a fee only on completed sales: 1.5% for wallet payments, about 2.5% for bank transfers (never more than ₦2,800), about 4% for cards (never more than ₦4,800) and nothing for pay on delivery. Optional extras: Premium at ₦5,000 a month for more photos and video, extra stores at ₦10,000 each and 3 more staff slots for ₦5,000.
Yes, both are built in. Any product can be a bookable service, with the hours you work on each weekday, pricing per job, per hour or per person, deposits or payment in person, and confirmations and day-before reminders sent for you. A listing is for selling one of a thing — a car, a flat, a plot of land, a generator — with the fields that kind needs and a button that takes an enquiry, books an inspection or sells it outright. Every store gets one bookable service and one listing free; Premium, at ₦5,000 a month, lifts both limits.
Yes. When a shopper fills in their details at checkout and leaves without ordering, GOB logs it in your customer list with their contact details and everything that was in the basket. This happens on every store, free, so the list is already there if you upgrade. With Premium, GOB sends the follow-up emails for you: one an hour after they drop off and another a day later, in your store’s name, showing the items they left, a line of your own and a coupon code if you attach one. The link brings their basket back exactly as it was.
A phone and a GOB account. Download the app, verify your identity with your NIN or BVN, create your store and add your products. Most people are selling within minutes.