GOB vs ShopifyA free Shopify alternative built for Nigeria.
Shopify is a powerful global platform, billed monthly in US dollars. GOB is free to open, takes naira payments out of the box, and keeps your store, wallet and payments in one app.
GOB
Shopify
Side by side
GOB vs Shopify, feature by feature.
What each one costs, how you get paid and what’s included, in plain words.
| Feature | GOB |
Shopify |
|---|---|---|
| Monthly cost | None. Your store is free to open and run; you pay a fee only when you make a sale. | Basic is US$27 a month, or US$19 a month billed yearly. Grow is US$72 (US$54 yearly). |
| Payment fees | Wallet 1.5%, bank transfer about 2.5% (never more than ₦2,800), card about 4% (never more than ₦4,800), pay on delivery 0%. | Shopify Payments isn’t available in Nigeria, so you pay your gateway’s fee (Paystack, for example) plus Shopify’s own 2% on Basic, 1% on Grow. |
| Ways customers pay | Card, bank transfer, USSD, GOB Wallet and pay on delivery, plus USD, GBP, EUR, CAD and GHS transfers. | Whatever your gateway supports, plus manual methods such as cash on delivery. |
| Getting paid | Wallet payments land instantly and card payments after a 24-hour hold. Withdraw to any Nigerian bank from ₦100. | Paid out by your gateway, on its schedule. |
| Wallet and business account | GOB Wallet with your own account number, transfers, bill payments and withdrawals any time, day or night. | Shopify Balance, its business account, isn’t offered in Nigeria. |
| Staff | One staff member free per store, 3 more for ₦5,000. Roles, permissions and an activity log included. | None on Basic. Up to 5 on Grow and 15 on Advanced. |
| AI assistant | GOBie drafts listings and store pages, reviews your sales and expenses, and pays bills by chat. 5 free AI requests per store a day. | Sidekick, free on every plan, helps with store tasks, content and reports. |
| Custom domain | Connect a domain you own for free, or buy one in the app. | Buy a domain through Shopify or connect one you own. |
| Priced add-ons, like extra toppings | Built into every product. | Usually needs a third-party app. |
| Billed in | Naira. | US dollars. |
Shopify details are from shopify.com/ng/pricing and Shopify’s help and Sidekick pages, checked in September 2026. Plans and prices change, so check their site for the latest. GOB figures are our standard rates.
What GOB costs
Free to open. Every fee in the open.
No monthly bill. A small fee comes out of each completed sale, capped so big orders stay cheap, and pay on delivery costs nothing.
- GOB Wallet and PointsSettles the second the order confirms 1.5%
- Bank transfer1% transfer fee + GOB 1.5%. Never more than ₦2,800 a sale ~2.5%
- Card or instant transferCard processor fee + 1% transfer fee + GOB 1.5%. Never more than ₦4,800 a sale ~4%
- Pay on deliveryConfirm the cash in the app on delivery 0%
Work out your exact fee with the fee calculator.
Optional extras
- Premium plan4 photos and a video per product, instead of 1 photo₦5,000 a month
- Extra storeRun another brand from the same account₦10,000 each
- More staffAdd 3 more team members to a store₦5,000
- WithdrawalsTo any Nigerian bank, any time, from ₦100₦100–₦250
Real stores already selling on GOB
Why businesses choose GOB
Built for how Nigerian businesses actually sell.
Everything below comes with every free store. See all features.
Get paid in naira
Card, transfer, USSD, wallet and pay on delivery, built into every store.
GOBie AI
Listings, store pages and a review of your numbers, just by asking.
Run it from your phone
Products, orders, payouts and your team, all in the GOB app.
Your own domain
Connect a domain you own for free, or buy one in the app.
Payment links
Get paid for WhatsApp and Instagram orders with a link, no full checkout needed.
Verified sellers
Every seller is verified with NIN or BVN before opening a store, which protects you and your buyers.
Yes, to open and run. GOB has no monthly subscription: you pay a small fee only on completed sales, and nothing on pay on delivery. Shopify’s Basic plan is US$27 a month (US$19 billed yearly), and in Nigeria you also pay a gateway fee plus Shopify’s 2% third-party transaction fee. GOB’s optional Premium plan (₦5,000 a month) adds more photos per product and video.
Card, bank transfer, USSD, wallet and pay on delivery are built into every GOB store, with nothing to install, and every fee is published. On Shopify in Nigeria you connect a gateway such as Paystack, which charges its own fee, and Shopify adds 2% on Basic (1% on Grow, 0.6% on Advanced) for using a third-party provider.
Yes. GOBie drafts product listings, store copy and pages, and reviews your sales, expenses and top customers for any period you ask about. It also pays bills and sends money by chat. Chatting is free, and the AI writing and analysis tools include 5 free requests per store every day.
Yes. Open a free GOB store, add your products (GOBie can write each listing from a short description), then connect your domain to GOB. There’s no code to write.
Opening and running a GOB store is free, with no monthly fee. You pay a fee only on completed sales: 1.5% for wallet payments, about 2.5% for bank transfers (never more than ₦2,800), about 4% for cards (never more than ₦4,800) and nothing for pay on delivery. Optional extras: Premium at ₦5,000 a month for more photos and video, extra stores at ₦10,000 each and 3 more staff slots for ₦5,000.
A phone and a GOB account. Download the app, verify your identity with your NIN or BVN, create your store and add your products. Most people are selling within minutes.